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Jürg Marquard (born July 13, 1945 in Zürich) is a Swiss publisher. He attended school in Zürich, where he became involved in journalism at a young age. Having done his leaving certificate (Matura) at the “Kantonsschule” for Economics in Zürich, he launched the youth magazine “POP” with SFR 2'000., which he borrowed from school friends. This founded the basis of his journalistic and entrepreneurial career. At that time Jürg Marquard already sensed that the flourishing pop and rock culture was not just a fly-by-night phenomenon, but also a strong youth movement with revolutionary potential. He sensed this movement would embrace a large spectrum beyond the music and entertainment industry, such as fashion, lifestyle, culture and that it would even penetrate politics. At the same time as putting his magazine “POP” on the map, Jürg Marquard was also working as a radio and TV presenter, specialising in pop music. He was the first presenter of the Radio-Hit-Parade to achieve great popularity in Switzerland. ==A successful entry into the German-speaking magazine market== After the eventful early days, in which Jürg Marquard himself edited the magazine with a lot a passion, the magazine became a commercial success. After various mergers with other German youth magazines, POP became POP/ROCKY, which was Germany's second largest youth magazine for many years. POP/ROCKY maintained this status for decades until it was eventually merged with POPCORN in 1998. POPCORN was one of Marquard Media’s international umbrella brands. His big breakthrough in the German-speaking magazine market was achieved with the takeover of COSMOPOLITAN in 1981. Before then the German version of COSMOPOLITAN had been dragging its feet without any noticeable success. With radical editorial changes he turned COSMOPOLITAN into a huge success in less than a year. COSMOPOLITAN led the way for a new type of women's magazine. When taking over COSMOPOLITAN on October 14, 1981, Jürg Marquard said: "I believe in the future of this brand because recent years have brought about deep changes with regards to the self-image and the role behaviour of women. COSMOPOLITAN is the journalistic answer to these changes. The success is therefore pre-determined." COSMOPOLITAN subsequently became the most successful premium women’s magazine in the German-speaking market and therefore the basis for the expansion of the premium lifestyle segment of the Marquard Media Group. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Jürg Marquard」の詳細全文を読む スポンサード リンク
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